Pricing, CPQ & Revenue Solutions

Manage the different phases of an end-to-end pricing process.

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Pricing solutions pop up like mushrooms. In co-creation with, Chronion created an overview of pricing solutions in the different phases of an end-to-end pricing process.

Pricing is a hot topic, especially now with the raw-material crisis, inflation and wage indexations, many companies are looking to optimize pricing.

Having good tools is important, especially for companies that sell their products and services in multiple geographic regions, through multiple channels and to multiple customer segments.

For example, a multi-channel retailer with combination of physical stores, proprietary Web shops and marketplaces such as, Bol….

You want to have dynamic pricing, dependent on the situation (region/segment/channel) to be competitive.

To provide some guidance in the evolving landscape of pricing solutions, we split the ecosystem in 10 categories linked to different steps in the end-to-end pricing process or linked to specific pricing challenges in certain industries:

  1. Price scrapers: solutions to systematically track offered prices in the market

  2. Pricing analytics & optimization: analytical solutions focused on price optimization often leveraging AI or advanced algorithms

  3. CPQ specific: Configure-Price-Quote solutions for specific business models e.g. SaaS, tenders, customized, etc.

  4. CPQ general: general and typically larger Configure-Price-Quote solutions targeting multiple business models

  5. Integrated price management: solutions which combine the above categories in one platform

  6. Revenue management: solutions focusing on markets with limited capacity e.g. hotels, airbnb, etc.

  7. Trade promotion: solutions supporting in the planning and optimization of promotion plans, typically targeting business-to-retail organizations

  8. Pricing research: solutions which facilitate pricing research methods like conjoint

  9. Repricing: often linked to platforms like amazon, ebay, etc., those solutions combine price scraping and optimization functionality to automate the price setting of your online portfolio

  10. Retail/e-commerce: advanced pricing solutions focusing specifically on the retail & e-commerce industry


Many companies struggle with the price management story.
Chronion has a lot of expertise in this: B2B and B2C Retail, FMCG.

#pricing #pricingsoftware #CPQ #revenuemanagment

Olivier van
Olivier Mangelschots
Dries Debbaut
Partner at Chronion Consulting

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