The Finance controller is evolving into a Business Intelligence Officer: from working retrospectively, collecting data and making reports of the past months, to working forward, along with the rhythm of the beating heart of your company: scenario-based simulations, in real time, anticipating as a C-Level business partner by bringing business value through strategic, competition-driven, action-oriented insights.
The Business Intelligence Officer is more than finance; she/he reports directly to the CEO rather than to the CFO.