Masterclass 2024

This course is aimed at independent consultants, IT coaches, digital business advisors, software architects and external CIOs who focus on SMEs, family businesses and non-profits between 25-1000.

No boring theoretical training!

We work together with real customers, real cases, real team issues and Enterprise Architecture designs.

Throughout the training, Olivier Mangelschots shares the methodology that he has built up over the years and successfully applies to various companies.

18 days | 10 professionals | 4 challenges

ODUM Master Class

For whom?

Independent consultants who want to grow in the world of digital transformation to further professionalize their services and / or evolve to multiple clients at the same time.

  Candidates are screened carefully.

When? about us

March 21 until Nov 22, 2024

18 days, 8 hours a day

  • Block 1: Thu 21 (1pm-9pm) + Fri 22 Mar 2024 (10am-6pm)
  • Block 2: Thu 25 (1pm-9pm) + Fri 26 Apr 2024 (10am-6pm)
  • Block 3: Thu 16 (1pm-9pm) + Fri 17 May 2024 (10am-6pm)
  • Block 4: Thu 6 (1pm-9pm) + Fri 7 Jun 2024 (10am-6pm)
  • Block 5: Thu 4 (1pm-9pm) + Fri 5 Jul 2024 (10am-6pm)
  • Block 6: Thu 22 (1pm-9pm) + Fri 23 Aug 2024 (10am-6pm)
  • Block 7: Thu 19 (1pm-9pm) + Fri 20 Sep 2024 (10am-6pm)
  • Block 8: Thu 17 (1pm-9pm) + Fri 18 Oct 2024 (10am-6pm)
  • Block 9: Thu 21 (1pm-9pm) + Fri 22 Nov 2024 (10am-6pm)



Vinoscoop Industrieweg 202, 9030 Mariakerke

Experience days:

We also visit customers ConXioN Experience Center, Powered by Microsoft, Waregem Log!Ville, Niel Health-House, Heverlee


Throughout the year, there are 4 domains where we work together, share knowledge and experience through hands-on workshops around real customer cases:


All sessions are a mix of theory in combination with many practical examples, workshops & sharing experiences in the group. The common thread throughout the masterclass is the transformation methodology. 24-month digital plan


BLOCK 1: 21-22 March 2024

Day 1: Setting the scene for the 18 days masterclass. |Consensus on the foundations and essence of digital transformation, and reflection on its impact on our companies and us is our role as a digital coach. | Stimulating minds around business model innovation. Day 2: Step one of the ODUM methodology: “Discovery”, the acquaintance with the customer, identification of strategic challenges and expectations. Proposal for collaboration (=your quote). To conclude: notetaking techniques.

BLOCK 2: 25-26 April 2024

Day 3: The “Internal Scan” phase of the ODUM methodology, delving into the customer's business, business processes, needs, risks and opportunities. Day 4: The “External Scan” phase of the ODUM methodology: Learning how others are doing by talking to competitors, suppliers, experts. (Digital) Market analysis, identifying players & innovative technology. As an external coach you can provide enormous added value through your independent position.

BLOCK 3: 16-17 May 2024

Day 5: Inspiring your target audience through public speaking techniques (in a boardroom or event). This is part of the ODUM methodology “Inspire”. Guest speaker Show Verlinden helps you presentation skills upgradable with lots of practical exercises. Day 6: Learning to be a digital coach a good interactive workshops to facilitate and techniques to meet efficiently. Learn to use the power of design(thinking) in everything you do.

BLOCK 4: 6-7 June 2024

Day 7: Mapping business processes. Enterprise Architecture concepts & trends explained with a pragmatic SME approach. Moving beyond postmodern ERP. MyChallenge: the first participant presents his challenge. He gets 2 hours, the public speaking & workshop techniques can be fully applied. The participant has had ample time to prepare. Enterprise Architecture, foundations and software selection. Mapping business processes, types of business apps, visually mapping application landscape, determining to-be architecture. Day 8: We zoom in on Modern Workplace/IT infra, and the model to bring speed to the SME. What does the SME do best in-house, what externally, what approach…

BLOCK 5: 4-5 July 2024

Day 9: Enterprise Architecture, foundations and software selection. Types of business apps, visually mapping application landscape. We also go deeper into the “Select” phase of ODUM methodology, comparing, scoring, selecting and contracting of technology. From long list to short list to selection. Day 10: Experience tour @ Log!Ville: Getting immersed in the logistics of tomorrow? What is changing and moving in our society and what opportunities this can offer you and the logistics sector. + market study Warehouse Management systems (WMS)

BLOCK 6: 22-23 August 2024

Day 11: The “Roadmap” phase of ODUM methodology: processing all information from the previous phases, identifying possible projects, pain chain, visualizing as-is, definition of the people/teams. Day 12: Roadmap part 2​:  TIME model, priority scoring model, tracks, prioritization process, preparation of business plan and presentation to management. Ecosystem in-depth: Construction

BLOCK 7: 19-20 September 2024

​Day 13: Visual timeline + select of implementation partners + overview of species and Belgian landscape. Day 14: The “Select & Guide” phase of ODUM methodology: as a digital coach you guide your client in the contracting of the software vendors and implementation partners: negotiate, read contracts, SLAs... You also help this to keep suppliers sharp during the project. Sometimes you have to resolve escalations or end collaborations.

BLOCK 8: 17-18 October 2024

Day 15: The “Guide & Empower” phase of ODUM methodology: as a digital coach you ensure that all individual projects in the roadmap are started properly, with clear roles, governance, scope. You monitor this and zoom in when necessary. Day 16: Steercos and Indicators. ​Boost MyBusiness, all questions an independent coach asks to grow. Sharing best practices to optimize your self-employed activity.

BLOCK 9: 21-22 November 2024

Day 17: To conclude the “Inspire" phase you will learn video to use for your online marketing and live webinars/elearning. With demo material to upgrade your homestudio (video, audio, lighting). With guest speaker and video expert Ken de Kort. Day 18: how do you ensure that the changes are communicated in the right way within the company; which gives strength to the teams. ADKAR, change management, Barrett model, personality tests. MyEvolution: Show that you have grown from this initiative. Come up with something personal that you have learned, experienced in the past 10 months, an insight, change, something you want/or have let go, that you do differently now… That can be one for yourself and for the others. | 360° feedback: Giving constructive feedback is a gift. We give each other feedback on how we have seen each other grow, our strengths and challenges and how we see possible collaboration with each other in the future. (The detailed daily schedule may still change slightly.)

Who guides this masterclass?

Olivier Mangelschots



The total cost of this training, which consists of 18 days of training, is €8,900. -30% subsidy via SME portfolio Payable yourself = €6,230 ex VAT


Light dinner on Thursday evening and lunch on Friday afternoon + coffee & healthy snacks is provided and will be charged separately: 18 x €70 excl. VAT


The Odum Master Class, an enriching and far-reaching experience.

Everything starts with positioning….
Where do I want to go with the company where I have to take on a Digital Challenger role?


Discover the power of digital ecosystems