Market Research: Marketing Automation Frameworks

Effective digital marketing requires creativity combined with constant experimentation and adjustment. For this, you need flexible tools as a marketing team. The landscape of marketing automation tools is very large. This market study will help you choose a platform that fits the DNA of your company and marketing team.

  • Difference between B2B vs B2C marketing automation
  • Key-Dimensions
  • Value creation matrix
  • One-size fits all to Hyper personalization
  • User-driven vs expert driven tools
  • Key-questions to ask yourself when selecting an automation tool
  • Fixed data model vs extendable data model
  • Turn anonymous visitors into known visitors (user-behavior tracking & conversion)
  • Form & landing pages, progressive fields

This market study was produced in collaboration with Frans Riemersma (MartechTribe)

What can you expect?

Download PDF of the market study

  • Visual segmentation/positioning of solutions
  • Key differentiators
  • Matrix / table with comparison
  • Trends
  • Clarifying concepts & terminology
  • Interesting contacts

2 workshops of about 2 hours with a challenger at your office (Belgium) or virtually

  • Listen to your situation (business & IT)
  • Present the market study: gaining inspiration & insights
  • Sounding board with the goal of giving you insights to go to a short-list in a more focused way, putting you in touch with partners, asking the right questions of suppliers.

Vendors compared in this market study:

YES, I am interested!

Following ODUM Challengers participated in this market study:

Olivier van
Olivier Mangelschots

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