Effective digital marketing requires creativity combined with constant experimentation and adjustment. For this, you need flexible tools as a marketing team. The landscape of marketing automation tools is very large. This market study will help you choose a platform that fits the DNA of your company and marketing team.
- Difference between B2B vs B2C marketing automation
- Key-Dimensions
- Value creation matrix
- One-size fits all to Hyper personalization
- User-driven vs expert driven tools
- Key-questions to ask yourself when selecting an automation tool
- Fixed data model vs extendable data model
- Turn anonymous visitors into known visitors (user-behavior tracking & conversion)
- Form & landing pages, progressive fields
This market study was produced in collaboration with Frans Riemersma (MartechTribe)
